Previously we took data from different systems and manually tried to identify those who needed support or we just put a form to apply for support on our website. But we wanted to identify those people who were in crisis, to be proactive rather than reactive. LIFT allowed us to move away from the traditional approach and run highly targeted campaigns. Within a fortnight, we had identified 100 vulnerable households and supported 95 of them.
Pat Knight
Service Manager (Revenues and Benefits)